Whats the Biggest Thing Missing from Your Recruiting Video

What’s the Biggest Thing Missing from Your Recruiting Video Recruiting videos can be compelling stuff, if done right. And by “right” I don’t necessarily mean expensive equipment and video production. What really makes a compelling recruiting video is a strong employment brand, or an authentic portrayal of the company and employee experience. Gallup  describes an employment brand as: “the way your organizations prospective applicants, candidates and employees perceive you as an employer.” That’s the one thing missing from most recruiting videos. Many companies fall into the same trap of only showing company leaders in the video or overly scripted scenarios or employee testimonials, failing to give potential candidates an accurate perception of the employment brand. Companies that effectively use video to promote their employer brand do so by showcasing their employees and work environment in the most realistic way possible. Because if job seekers can visualize what it would be like working at your company, you’re likely to attract more enthusiastic applicants who truly know what they’d be getting into. Here are a few examples: Zendesk In its recruiting video,  Zendesk  highlights some of the everyday aspects of working there, such as the door greeter, the elevator or the mural of the company’s mascot behind the front desk. Small details like these add color to the personality and culture of Zendesk. Rackspace The  Rackspace  video also gives potential candidates an authentic view of the company by letting employees tell their story in a less scripted way. HubSpot HubSpot’s recruiting video also showcases its employees and work environment to shape the employment brand. This video shines more light on the people who work at the company as they’re filmed talking about the tools they use and the projects they manage. What do you think of these examples? What else do you think makes a successful recruiting video? Author: Jennifer King is an HR Analyst at  SoftwareAdvice.com, a company that compares and review human resources software. She blogs about trends, technology, and best practices in HR and recruiting. Follow her on Twitter at @HRISadvice.

What You Need to Know About Writing a Resume When Applying For a Government Job

What You Need to Know About Writing a Resume When Applying For a Government JobWriting a resume is not always a straightforward process. Whether you are in need of a new government job or just starting your career, you want to make sure that you have everything in order before you apply. There are many things that you will want to take into consideration before sending your resume.The first thing that you will want to do is to go online and find the different jobs that you are interested in. Once you have found the jobs that you are interested in, you can begin to research the different programs that they offer. The programs will vary, but there are many programs that can help you get hired if you are looking for a government job.It is a good idea to visit the website and learn more about what you are interested in. You may want to look at all of the different programs to determine which ones would be best for you. This will help you narrow down your search and allow you to find a jo b that fits your needs.If you are already employed and have completed all of the applications for jobs that you are applying for, it is often a good idea to bring a resume with you. Although you may feel that your resume is sufficient, you may want to check to see that it is before you send it. If you feel that you may need to improve your resume, bring it with you so that you can make any changes that you need to.Writing a resume is something that you will want to do on your own time. If you were to send it out to several companies at once, you may find that you are overwhelmed and cannot make any headway. In order to be successful in your job search, you will want to be organized and have all of the information that you need before you begin.The reason that you will want to begin by writing a resume is because this will give you a specific place to start and it will make it easier for you to finish it. Many people just sort of wing it and send out resumes without any real directio n. By preparing yourself, you will be able to start writing a resume with a plan in mind.When you are writing a resume, make sure that you know what type of position you are applying for. When you are just getting started, it may be best to write about what you know. Once you know what you are doing, you will be able to focus on the details that will need to be included on your resume.It is a good idea to look over the resume that you have written so that you can make any changes that you need to make. Before you send your resume, make sure that you make any changes that you need to make so that it is as close to perfect as possible. Remember that this is your resume and you are the only one who knows what you are looking for in a job.